Is Your Marketing
Team Leading Or Just
Following Orders?
You hired smart people. You’ve invested in tools, vendors, and campaigns. Is your marketing team leading the charge or waiting on you?
1. When’s the last time your marketing team challenged a request?
This reveals whether the team feels empowered to lead with insight or if they’re stuck in ‘order-taker’ mode.
2. Can your team state your brand’s strategic priorities and act on them consistently?
If there’s a gap here, it usually means execution is misaligned with business goals, due to a lack of mentorship or a guiding framework.
3. Do you find yourself frequently stepping in to direct campaigns, content, or creative?
This signals a lack of confident leadership or vision within the marketing team.
4. If your head of marketing left tomorrow, would the team stay on track?
This gets to the core of whether the marketing team has been developed to be self-sufficient, process-driven, and on-brand.
1. When’s the last time your marketing team challenged a request and were they right?
This reveals whether the team feels empowered to lead with insight or if they’re stuck in ‘order-taker’ mode.
2. Can your team state your brand’s strategic priorities and act on them consistently?
If there’s a gap here, it usually means execution is misaligned with business goals, due to a lack of mentorship or a guiding framework.
3. Do you find yourself frequently stepping in to direct campaigns, content, or creative?
This signals a lack of confident leadership or vision within the team, an indicator that they haven’t been coached to own outcomes.
4. If your head of marketing left tomorrow, would the team stay on track?
This gets to the core of whether the team has been developed to be independent, process-driven, and strategically self-sufficient.
How I Can Help
I work with organizations to mentor, realign, and improve internal marketing teams, turning simple order-takers into confident marketing leaders.
No new hires, no bloated retainers, just clear frameworks, coaching, and processes that unlock your team’s potential.
My 12-month mentorship program helps internal teams shift from being reactive to thinking strategically.
THE BEST PART?
You invest less in “big ticket” hires that may not deliver guidance or value.
Quarter 1: Diagnose & Align (Foundations)
Goal: Assess team strengths and weakness; align marketing around business strategy.
Quarter 2: Strategic Thinking + Systems Setup
Goal: Shift marketing team’s mindsets from order-takers to strategists.
Quarter 3: Improve Execution + Team Leadership
Goal: Build repeatable marketing processes and continue building leadership skills.
Quarter 4: Scale & Sustain
Goal: Build autonomy, succession, and long-term readiness.
Quarter 1: Diagnose & Align (Foundations)
Goal: Surface friction, assess capabilities, align around business strategy.
Quarter 2: Strategic Thinking + Systems Setup
Goal: Shift mindset from executor to strategist.
Quarter 3: Execution Mastery + Team Leadership
Goal: Build repeatable systems and leadership muscle.
Quarter 4: Scale & Sustain
Goal: Build autonomy, succession, and long-term readiness.
Start Building A Stronger marketing Team Today
ABOUT ME
I’m a marketing strategist who helps internal marketing teams lead with confidence, clarity, and purpose.
With over 20 years of experience across advertising agencies, startups, and advisory roles, I have worked closely with founders and leadership teams to turn reactive marketing departments into proactive growth engines.
As an executive coach, I regularly mentor teams and leaders to think more strategically, and communicate more effectively, in order to deliver better results.
I bring practical insight, sharp thinking, and a focus on execution that can move your business forward.